Sept. 6, 2023
Too Big- How To Tell and How To Get More Accountability

Bruce Thatcher, the founder of History Speaks Today, is talking about his latest book, Too Big? Leaders of big organizations are generally shielded from effective accountability for their actions or for the actions of employees and agents. In Too Big,...
Bruce Thatcher, the founder of History Speaks Today, is talking about his latest book, Too Big? Leaders of big organizations are generally shielded from effective accountability for their actions or for the actions of employees and agents. In Too Big, the 30 year vet in marketing and management examines five high-profile historical and current examples of where accountability was/is flawed. It shows how such people are not subjected to effective accountability by the organizations they lead.
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The Bill Martinez Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
The Bill Martinez Show is broadcast live Monday - Friday at 1PM ET.
The Bill Martinez TV Show is viewed on Talk 4 TV (www.talk4tv.com).
The Bill Martinez Radio Show is broadcast on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).
The Bill Martinez Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
Transcript
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The topics and opinions expressed in the
following show are solely those of the hosts
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and their guests and not those of
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We make no recommendations or endorsements for
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or products mentioned on air or on
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Radio. It's employees are affiliates. Any
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questions or comments should be directed to
those show hosts. Thank you for choosing
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W FORCY Radio. Well, good
afternoon. Great to have you with us.
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I'm Bill Martinez. Welcome to the
show. We're going to have Bruce
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Thatcher joining us in just a moment. He is the founder of History Speaks
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Today, and we're talking about his
latest book, Too Big. Leaders of
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big organizations are generally shielded from effective
accountability for their actions and for the actions
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of employees an agents. In his
new book, Too Big, the thirty
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year veteran and marketing and management examines
five high profile, historical and current examples
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of where accountability was and is flawed
or missing. It shows how such people
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are often up subject to effective accountability
by the organizations they lead. It also
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shows many of the ploys that were
and are used to evade accountability. Bruce
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Stature joins us, Now, hey, Bruce, how are you, buddy?
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I'm fine. It good to be
with the Bill Well, always good.
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I always enjoy our time together.
It's so thought provoking, and especially
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this new book, Too Big.
Tell us what prompted this this book?
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Well, you know, I need
to give a little background first that will
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maybe put it in perspective. Okay, when I first started, before I
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first started writing, and I was
in the Kansas City area, I often
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got concerned about why don't we learn
from history's lessons? Because we never seemed
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to do that exactly. And I
thought about that a bit. I kept
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thinking about it after I moved down
here to Texas to retire, and I
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came to the conclusion that the reason
we don't learn history's lessons is because generally
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we're not taught history's lessons. We're
taught to who, when, where?
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Why? Of history? We marched
through time sequences and people and places,
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But nowhere in my experience in history, with one exception, was the question
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of so what ever addressed exactly?
So what does it mean for us today?
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So I decided to deal with the
deal with the so what, and
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I established history speaks today, and
the whole intention of all the books is
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the so what on some particular lesson
of history. This is a fifth book,
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and it like all the others,
the lesson is in the subtitle it's
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too big as a title on the
subtitle is how to tell and how we
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can get build more accountability. And
that tells you what the lesson is and
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what the book's all about. You
know, Bruce, you're so spot on.
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I've never heard anybody put it in
those terms, in terms of,
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you know, we go, we
take a class, we get a task,
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we get a grade, and we
move on to the next uh,
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you know, the next objective of
what the classroom syllabus says that we should
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do. And that's unfortunate. And
I think that's a perfect reason why we
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don't learn, because we really don't. We really don't study. We we
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just we just do it just to
get a grade and and and cover a
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class objective, as opposed to really
drilling down and coming away with some sort
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of knowledge. It's almost like,
uh, you know, in a general
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education class, that's what it is. It just covers it and gives you
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a broad brush approach. Unless you
you happen to decide to you're going to
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major in history, then maybe you
might have a little bit more opportunity to
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do a deeper dive. Right,
Yeah, And what I learned, I
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think what I practice practically all the
way through school was what are the techniques
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to pass the tests and get a
good grade? Exactly? And I suspect
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that that's what most people experiences in
approaching school. We talk about education in
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terms of teaching students how to think
critically, right, and that happens sometimes,
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but I think too far too infrequently. Well, and the unfortunate thing,
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Bruce, is there you are.
You're in a classroom, I mean
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depending, I mean it could be
twenty, it could be fifty or so
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people there. And can you imagine
if you exercise the cumulative brain trust of
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everybody in that classroom, including the
professor, to address these issues? Boy
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man, I'll tell you, people
would get more out of history than they've
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ever realized before. Unquestionably but unfortunately, at least in my experience and teaching
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of history, history was you learn
these facts and you spin them back,
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right. I don't remember only one
exception I mentioned earlier, I don't remember
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ever having a discussion about, well, what does it mean for us?
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What is it all about? That
exception was a class in naval science.
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Thet the history of the United States
and World Sea power was it was the
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subject that we studied battles, and
we studied the details, and there was
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always as so what, because it
was leading to presumably a life potential,
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life situations, and saying, if
you're in these situations, do this,
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don't do this? Exactly? Well, in your in your book Too Big,
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you address some key individuals and you
you take them by case case one,
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we break down speaking of so what
Robert Clive and the East India Company
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break that down for us. The
East India Company, I think it still
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exists in some minuscule way to day, But in the sixteen, seventeen and
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eighteen hundreds it was the literally the
biggest company on earth. It was huge.
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The only thing I remember studying in
history about the East India Company was
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the Boston Tea Party, and they
threw tea overboard from their ships. But
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the East India Company literally had its
own army. It was authorized to have
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its own army. It was authorized
to conquer lands and do whatever wanted to
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and the subject of Robert Clive joined
the East India Company as a very young
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man, not particularly notable in any
particular area, but he went to joined
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the Eastern India Company and he went
to India. India had just East India
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Company had a trading relationship with some
of the some of the princes of India,
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and he went to India as East
India Companies first as just just an
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employee, and he quickly worked up
to a position of some responsibility where he
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was commanding armies, fighting battles against
the French and the competitors, but also
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against some of the Indian representatives.
And he made a lot of money.
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He made a lot of money,
and he went back, he sort of
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retired, He got married, he
went back and he went to back to
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back to London, and he blew
all the money in various fashions. And
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then the East India Company said,
come back to us, and they sent
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him back to to to India again, and he literally went through the process
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without going in the details. The
East India Company in India under his leadership,
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literally conquered the company country. Wow, their army was bigger than the
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Army of Great Britain. Well,
what happened was, of course he got
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very corrupted. He some of the
relationships are very corrupted. He went back
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to London, he was criticized,
He tried to get in Parliament, he
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didn't make it, and ultimately he
literally probably committed suicide. He died at
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a young age. But what it
illustrated was one of the principles of accountability
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is time dynamics. Accountability relates to
timely communications. In those days, communications
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was a one year cycle from London
to India and back and allowed him to
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just do whatever he wanted to exactly. Yeah, it's amazing. Uh you
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know when you when you consider that
dynamic and how it played in, uh
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played into the role. So here
here he is Robert Clive, very successful,
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pretty much bankrupts himself, goes back
to East India company, reinvents himself
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and reinvents himself with even much more
power, right, much more power,
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and and he is he if you
bought a point at any one person,
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he's probably the person that made India
a colony of the United Kingdom. The
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United Kingdom, Great Britain got ultimately
after his death some years Great Britain took
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over the UK, took away from
East India, Company took possession of India,
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and and of course the history of
India we know. Well, maybe
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if Clive hadn't been so arrogant and
leveraged his control of India and turned it
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over to the crown sooner he may
have entered into Parliament. Might add a
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different story, just you. Probably
might. He might have kept his millions,
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yea, and might have lived longer, long enough to enjoy it.
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Well, Bruce Thatcher is our guest. He's the founder of History Speaks today,
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and we're taking a look at his
brand new book Too Big Leaders of
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big organizations that are generally shielded from
effective accountability. The subtitle of the book
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how to tell and how to get
more accountability. The next story that you
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break down in case two has always
been one that I've been very fascinated with,
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Bruce, and that's John D.
Rockefeller with a standard oil company.
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John D. Rockefeller was a self
made man. I mean, he came
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from small beginnings and he went ultimately
he went to the to the oil patch,
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which in those days was in northwest
Pennsylvania, and he worked there just
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a little bit, not He never
owned a oil well, never owned an
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oil well or an oil well least. But what he did in those days
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is that there were a lot of
little companies that were refining oil. The
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value of petroleum oil was as a
competitor to whale oil for lighting. There
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was no other envisioned use for it
at the time, but that was a
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huge, huge market. So John
D. Rockefeller decided that the way to
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keep them, and there were all
kinds of price pressures, the way to
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keep the prices up was to control
the refining of oil. So he opened
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his refinery in Cleveland, and he
and he bought other refiners, and he
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coerced, and that was his pattern
all the way through his career, was
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to pressure and coerce competitors to join
him if they didn't. If they did
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join him, they became very,
very wealthy people. If they didn't join
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him, they typically were ruined.
Because he controlled the railroads in so far
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as their relationships were with the oil
business. When pipelines came along, he
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quickly controlled the pipelines. He had
tankers, the worldwide fleets of ships,
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and and he was very little some
but very little of what he did was
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actually against the law and under the
laws at the time. And he was
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a brilliant man, did a lot
of How was he able to get away
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with that bruce? Well, because
he got away with it, because he
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managed to have more probably i'd say
more audacity than anything else. He ultimately
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bribed congressman. For a long time, he held off the anti trust legions
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in both in the states and of
Pennsylvania and in the and in the Congress.
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And when it got to getting people
out of out of his way,
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he did or his agents did,
is the more accurate thing. He did
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hire people, i mean thugs to
to work violence some people who were competing
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with him. Wow, he has
his ways, huh, he had his
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ways. And and and after the
Sermon Trust Act was finally enacted and they
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brought the case against the Standard Oil
Trust, it wasn't the Standard Oil Company
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at the time. It was a
very interesting thing that he did and it
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was copied later in one of the
other cases. He set up an organization
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to defeat the anti trust laws and
business laws of the various states they operated
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in, and it was called a
trust. It was the first time that
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had been done. And he owned
shares of the trust and he was he
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was just had an equal share with
everybody else, but some people were more
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equal than others of the case,
and he absolutely nothing happened in the Standard
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Oil Trust that he didn't approve on. He knew, well, I argue,
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he knew everything that went on.
He was he destroyed paper trails,
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if you will, and had some
deniability because you know, I just own
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a few shares of the trust.
That's right after after the Justice Department broke
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up the Standard Oil Company into a
whole bunch of other companies, he ended
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up being them for a while,
majority owner of every single one of those
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companies, and he became the richest
man in the world after Standard All Company
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was broken up. Well, that's
that's amazing. Maybe he was the one
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that originated the idea of plausible deniability, Bruce, what do you think?
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Well, I don't know if he
originated it, but he sure did it.
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He had a I mean, he
went absolutely out of his way to
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not be have a paper trail and
not be associated with some of the decisions
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that the trust entered into, and
plausible deniability was a big part of his
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way to avoid accountability. What can
I do, I'm just one, you
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know, I'm just one voice and
all this thing. I didn't know that
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these people were beating up the guys
trying to build a competitive pipeline. He
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it's it's it's a part of Rockefeller
that doesn't show up in the usual history
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books. Ida Tarboo in her book
Muckraking book really went into that sort of
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thing. But it's a I think
it's a good case of the plausibility right,
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of the plausible deniability approach to avoiding
accountability. Well, he had to
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be a smart guy, Bruce,
I mean, because he was like a
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step or two ahead of the government. Uh, you know, the government's
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still you know, trying to get
his legs underneath itself. Uh you know,
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we're in this industrial revolution. It's
happening at mock five speeds, and
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Rockefeller is ahead of it and probably
realizing that he had a certain amount of
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time that he could get away with
it until until he couldn't get away with
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it anymore. I think there's a
little question that cocker Feller was a brilliant
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man, a genius. He recognized, he recognized where the opportunities were,
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and he had absolutely no compunction about
doing whatever it was necessary to get them.
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But I think that actually that's a
a description of almost anybody who enters
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into it, goes into an enterprise
and develops it, either from sprats or
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going into it, works their way
to the top. They all tend to
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be very very smart people. They're
not They're not idiots at all, exactly.
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Well, Bridge, don't you think
a little bit that they maybe understand
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that there's a beginning and end with
all this stuff, that it will just
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never, you know, keep on
going. Is that you just make you
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know, make hay while the sun
shines, and knowing that their competition could
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be outside circumstances. I mean,
you know, I guess in studying some
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of these geniuses and uh, you
know, emperors of industry so to speak,
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is that you know very few of
them really. I mean, no,
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no question. They were audacious,
and they were arrogant, and there
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is hubrists and all that that went
in it. But I think there was
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also an element of reality that drove
them as well. I don't know,
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maybe I'm i'm i'm I'm seeing too
much, but I just think that maybe
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these guys are just so much smarter
than we realize. I think that again,
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there surely are exceptions but I think
that it is characteristic of all the
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people who rise to the top that
they have a wide vision, a wide
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range of vision. They know what's
going on. Usually they know what they
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want to do and where they're going
to go, and usually they want to
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absolutely maintain control of all the circumstances
that they can. Question. The question
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that comes that, surely the many
of them come up against, is how
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far do I go in order to
get done what I want to get want
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to get done? Exact. Rockefeller
had the advantage that there were very few
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laws against any of the things he
wanted to do until late in the late
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in the game, as it were, exactly, And that's not the case
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with some of the people who come
later on exactly. But he knew then
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as we do now, is that
it doesn't hurt to know which politicians to
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Greece, right, oh yeah,
oh yeah. Rockefeller. Rockefeller always had
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we'd call it today, We would
say, well, he had these these
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senators in his pocket or whatever.
He always in the Pennsylvania legislature and then
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in the in the US Congress.
He always has had people who are what
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we would say, is I said, in our pocket, in his pocket,
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right, you know Brissett, it
almost is a little bit frustrating because
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you think, uh, okay,
if you work hard and you demonstrate merit,
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that you can be successful. But
in order to play at the levels
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that Rockefeller and these other leaders do, you got to understand the totality of
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the game that you're entering into is
that it is. It can be dirty,
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can it. You have to understand
the game. And it's even we
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like to compare things to sports,
and we say, well, it's a
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game. It's more life encompassing than
just a game. You have to put
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your you have to commit yourself to
the whole thing. You have to commit
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when in starting a business and working
a business. I have some experience of
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that. You do surely you have
to commit yourself to twelve hours a day
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and more than that seven to six, seven days a week exactly be willing
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to do everything. And they were, they would do it, they would
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they would get it done. And
I think that that was a characteristic of
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almost anybody who works to the top. And we always we keep talking about
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and most of my examples are corporations, but it applies to government and non
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government entities just as well as it
does corporations exactly. Well, you know
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these, as you say, these
these industry titans, they understood the power
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of government and by getting close to
it. So in some ways the traditions
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of previous empires continue. And that
is that, you know, if you
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couldn't be king, at least get
as close to the king as possible in
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order to garner favor and advantage.
Right, absolutely, league, I have
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I moving along just a little bit. I One of the interesting cases I
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liked best was the one on General
Electric and Ralph Cordner. Yes, okay,
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I was working for General Electric during
those years, oh did okay?
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Uh? And it was a It
was fascinating for me to do the research
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on it because while I knew the
price fixing trials were going on, it
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was sort of vaguely. I didn't
work in those particular departments. It was
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incredible for me to think back about
how absolutely unaware I was. I mean
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I was, I was a big
I didn't you know this. These things
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didn't mean anything to me at the
time I was there. I did refer
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to and one of Ralph Cordner was
I think it was an expert at creating
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plausible deniability. He created or reinvented
and and strengthened policy called twenty point five
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that says it is it is against
the General Electric policy to engage in any
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collusion or price fixing with competitors.
Further than that, I, as a
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very young damp behind the years my
college person, I was called into a
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meeting in a country club the Chicago
area and all of our employee not all
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of our employees, but all of
our marketing employees were there and we had
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a presentation of the Sherman Anna Trust
Actor Clayton Act, a couple more,
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and then a presentation from the company
that says, here is our policy twenty
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point five, and now you sign
it. And I had signed all of
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a sudden signed it, and then
it was mailed into New York, and
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you know, I was, okay, we'll do that into New York and
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into the file and forget all about
it. But Ralph Corner didn't forget all
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about it, because that was a
huge defense at his trial and the trial
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of the General Electric people, was
that I couldn't know. I had no
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reason to suppose that anybody would do
these things because we have a policy against
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it. Yeah, here it is, it's documented and like they say in
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a court of law, there's nothing
like a document to defend your case.
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Right, that's right, that's right. And so that was that was an
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interesting personal experience on him. One
of the cases, of course is j
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Edgar Hoover. That's not a corporation, right, And and j Edgar Hoover,
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I think never had his eye on
an endgame. J Edgar Hoover was
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never going to leave his job.
He was a king. This was his
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creation, the FBI, and he
was on top of it. And everybody
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better understand it, because he was
absolutely never going to leave. Yes,
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yeah, exactly and uh. And
he had quite the you know, quite
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the information that he had on everybody, whether there were an enemy or not.
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Right. He started collecting personal information, using agents to do this,
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and making files on anybody he thought
might ever be of any use to him
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or any influence on him. And
he started this fairly early in his career.
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And he just kept doing it,
kept doing it, kept doing it.
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And after a while there was the
you know, the well Jediker Hoover's
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files, you really had him,
he didn't really have him. He would
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and he would use the information ruthlessly
to get what he wanted, and presidents
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were not willing to cross him nobody
because it was he probably had incriminating information
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on everybody who could affect him.
And there's some cases instances in the book
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where he used that information to absolutely
score senators who were opposing his budgets or
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anything like that, right exactly.
Well, you know the thing is,
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let's face it, there's just something
about power and the bureaucracy and government.
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You know, they're not a bunch
of altar boys, not a bunch of
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saints, right. I mean,
there's certain attributes about people who are in
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you know, that line of business
we have. When I was in a
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in a scruggel area, I got
involved in politics and one of the things
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that happened is I got elected to
the school board on very idealistic kinds of
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things because some people, uh came
to me and said, you know,
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here are things that going on with
schools and that's it's awful. We need
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to fix them. And this is
before all those bad books that they put
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out these days, right yeah,
oh yeah, this was a long time
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ago. So I listened to all
this and I said, well, yeah,
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that sounds to be like it needs
fixing. I'll run. And there
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was a campaign and I and another
guy won against two people who had been
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on the school board from the time
it was formed. And and in that
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experience I learned a lot of my
politics. I learned to follow the money.
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I learned that the politics is local. The biggest interest is wherever the
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money is, and the school board, the school district budgets are the biggest
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part of all local politics expenditures exactly. And what I learned, and it
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was it was told to me and
I didn't quite appreciate at the time.
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It was that when people get elected
to office, they often maybe even usually
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are elected for very a realistic,
idealistic reasons. They really want to go
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and do a good job. Then
they go off to Washington and man,
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that establishment sucks them in as fast
as can be. And all of their
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obviously their exceptions, but all of
their ideals get rationalized the way because here's
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this, here's this wonderful stuff that
they get into. Exactly. And the
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same person who was telling me that
said, now you're gonna you're gonna face,
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You're gonna it's gonna happen to you
on a school board. You're gonna
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find that that the company that's paving
the parking lot at the school. They'll
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do things like they'll say to you, the school board member or president.
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As I became, they'll say,
hey, you know what, we got
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this job done, and we have
this asphalt left over, and why don't
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we just you know, I know
you don't have your driveway page. Why
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don't we just otherwise they're gonna throw
it away. Why don't we just come
325
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out over there and put on your
driveway? And and you say, I
326
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mean the normal thing that you said, Well, that's fine. It doesn't
327
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cost the school anything. They're paying
them. They're not paying any more because
328
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of it said okay, or the
same thing with grass seat or anything.
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But then you're you're you're a bit
sucked in because the next contracts come along,
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right and you remember, yeah,
and uh, it could just get
331
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deeper and deeper and deeper. You
know, they got a hook in you.
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Yeah, yeah, it doesn't it
doesn't take much. It's also subtle.
333
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And the thing is, like you
say, especially for these politicians that
334
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are elected and if they if it's
on a federal level, you know,
335
00:29:40.960 --> 00:29:47.039
they go they go to the belt
Way and then their initial freshman orientation and
336
00:29:47.160 --> 00:29:52.079
they go in with all their ideology
and ideas and agenda that they want to
337
00:29:52.319 --> 00:29:55.759
you know, pass, and they're
all excited about it. And then the
338
00:29:55.799 --> 00:30:02.440
first orientation meaning tells them what the
most important thing about about their being them
339
00:30:02.480 --> 00:30:06.319
being members of Congress, and the
number one job is to get reelected.
340
00:30:06.920 --> 00:30:11.880
And they say, and that starts
today. So suddenly that's the most important
341
00:30:11.880 --> 00:30:15.000
thing. And as you say,
it's quid pro quo, because then you
342
00:30:15.079 --> 00:30:19.359
find, you know, there's a
lot of backs to be scratched, because
343
00:30:21.079 --> 00:30:25.119
you'll you'll get involved in a network
where you know, one hand is helping
344
00:30:25.160 --> 00:30:29.400
another, and it's it's quite the
web, isn't it. It is?
345
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And I'm sure I haven't been an
official capacity in Washington, but I'm sure
346
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that many and many have elected politicians
in Washington who fall into this trap are
347
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able to rationalize every single one of
their decisions and say, well, this
348
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is really this is for the good
of fills that lie, and this isn't
349
00:30:52.319 --> 00:30:55.960
against the law, and well,
of course I have to do these kinds
350
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of things, or I wouldn't be
able to do those kinds of things.
351
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But as soon as I get into
that, in my opinion, they're sucked
352
00:31:04.839 --> 00:31:08.799
in without they're part of the establishment. Well, and the thing is,
353
00:31:08.839 --> 00:31:12.880
Bruce, everybody's doing it, right, I mean insider trading. You know,
354
00:31:12.960 --> 00:31:18.319
you'd say, well, you know
that's it's not exactly illegal, it
355
00:31:18.839 --> 00:31:23.839
you know, it's kind of great
hurt, right, Yeah, Yeah,
356
00:31:25.079 --> 00:31:32.279
there's always there's always rationalization that will
that will allow them to feel good about
357
00:31:32.400 --> 00:31:37.960
what they're doing right exactly, And
that breaks down the tenants of accountability right
358
00:31:37.000 --> 00:31:42.079
there, because you know, they
don't have to answer the tough questions because
359
00:31:42.119 --> 00:31:45.720
they're part of the crowd, right, they're part of the and the crowd,
360
00:31:45.720 --> 00:31:52.839
they're part of the elected officials,
particularly in Washington. Is accountability depends
361
00:31:53.200 --> 00:31:59.920
as kind of an hierarchical concept.
That is to say, there are people
362
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who rise up through the organization,
and you're always to be accountable. You
363
00:32:05.759 --> 00:32:09.359
always have a boss, you always
have a supervisor, You always have somebody
364
00:32:09.400 --> 00:32:15.680
that you are accountable too. And
if it's effective accountability, that person has
365
00:32:15.720 --> 00:32:22.079
the ability to effect your well being. They can decide whether you get a
366
00:32:22.160 --> 00:32:27.079
raise or not. They can decide
whether you get fired or not. So
367
00:32:27.559 --> 00:32:31.519
when when there is that relationship,
you have a chance at effective accountability.
368
00:32:32.440 --> 00:32:38.839
But elected officials, it's kind of
a different sort of thing. They don't
369
00:32:38.920 --> 00:32:43.599
report to a person. We're like
to say, well, they report to
370
00:32:43.640 --> 00:32:50.119
the people, but that isn't a
person exactly, And they have to then
371
00:32:50.200 --> 00:32:54.839
they have to not justify what they're
doing, they have to persuade a majority
372
00:32:55.599 --> 00:33:01.799
to reelect them. Happens on boards
of direct too. And if you're if
373
00:33:01.839 --> 00:33:08.359
you are responsible to more than one
person, then you don't have accountability.
374
00:33:08.960 --> 00:33:15.880
You don't serve two masters. This
is a problem that we can't fix in
375
00:33:15.920 --> 00:33:23.559
a democracy because we believe very strongly
that the people should decide who who represent
376
00:33:23.640 --> 00:33:29.400
them. And and so you have
this question of what do you do about
377
00:33:29.839 --> 00:33:37.440
elected leaders in terms of accountability?
What do you do about about corporate presidents
378
00:33:37.559 --> 00:33:40.559
in terms of accountability? Who will
report to a board of directors? That's
379
00:33:40.559 --> 00:33:45.480
a number of people. Well,
there are some things I think you can
380
00:33:45.559 --> 00:33:51.279
do. We wait, I think
we could suggest in terms of elected officials,
381
00:33:51.319 --> 00:33:53.599
but why don't we have term limits? Right? But that's not going
382
00:33:53.640 --> 00:33:58.319
to happen. That's not going to
happen. We're going to have to do
383
00:33:58.400 --> 00:34:06.279
our best with with our elected officials
to impose or demand an accountability and to
384
00:34:06.319 --> 00:34:07.920
do that. We're going to have
to keep their feet to the fire.
385
00:34:07.960 --> 00:34:12.199
We're gonna have to ask them questions. We're gonna have to force them to
386
00:34:12.400 --> 00:34:19.800
face up as much as we can
decisions they've made. Yeah, well,
387
00:34:19.840 --> 00:34:23.000
Bruce, I think I think also
what we realized here recently, and that
388
00:34:23.119 --> 00:34:29.440
is preserving the integrity of the vote, to make sure that every vote counts.
389
00:34:29.880 --> 00:34:32.800
I mean, you talk about non
accountability, and you talk about everybody
390
00:34:32.920 --> 00:34:37.559
doing it, so it shouldn't be
a problem. And that is where there's
391
00:34:37.599 --> 00:34:43.880
ballot stuffing. There's manipulation of the
ballot that's going on from state to state.
392
00:34:45.079 --> 00:34:49.519
We suspect it, do we know, do we have hardcore evidence?
393
00:34:50.199 --> 00:34:53.199
We have some indications. There's lots
of smoke out there, but you know,
394
00:34:53.679 --> 00:34:58.559
there's not enough interest to really look
into this. But if this is
395
00:34:58.559 --> 00:35:00.639
truly going to be a government for
by we the people, if you and
396
00:35:00.679 --> 00:35:05.639
I have discussed many times, well, then the power needs to be back
397
00:35:05.679 --> 00:35:07.800
in the hands of we the people. And if the vote is the most
398
00:35:07.880 --> 00:35:13.800
important thing that we have in which
to maintain said power, then we need
399
00:35:13.880 --> 00:35:17.519
to honor that vote to make sure
that there is integrity, that there's free
400
00:35:17.519 --> 00:35:23.079
and fair elections that votes aren't getting
canceled because illegal immigrants are allowed to cast
401
00:35:23.119 --> 00:35:28.239
a vote, or you know,
you've got ballot harvesters who are going into
402
00:35:28.400 --> 00:35:31.800
nursing homes where people can you know, barely speak a sentence, and they're
403
00:35:31.800 --> 00:35:36.159
you know, getting a ballot from
them, or you know, putting their
404
00:35:36.239 --> 00:35:38.440
name on the ballot. And that's
not even to mention, you know,
405
00:35:38.519 --> 00:35:42.320
people who have died, like in
California. I mean, they got people
406
00:35:42.400 --> 00:35:45.519
on the voting roles that have died, and it's pretty amazing in California.
407
00:35:45.559 --> 00:35:52.280
I think that I find it quite
interesting that people can die in California as
408
00:35:52.320 --> 00:35:57.320
Republicans and the Democrats are able to
raise them from the dead and get them
409
00:35:57.360 --> 00:36:02.440
to vote Democrat. I don't know
that California innovation. When I was living
410
00:36:02.480 --> 00:36:07.840
in Chicago, you were very much
aware that the Democratic machine voted a lot
411
00:36:07.840 --> 00:36:12.679
of people from from a graveyard.
Yeah, yeah, that was the same.
412
00:36:12.800 --> 00:36:15.360
That was the saying. My good
friend down in South Florida, who
413
00:36:15.760 --> 00:36:21.280
worked in the machinery of the Chicago
politics, he always said, when they
414
00:36:21.280 --> 00:36:23.800
thought that the vote was over,
they'd say, wait, we have to
415
00:36:23.800 --> 00:36:31.079
get the cemetery vote. Ye,
that's right. Election Shenneigans are not new
416
00:36:31.320 --> 00:36:37.719
to our current times. You know, they went on way back in history,
417
00:36:37.039 --> 00:36:39.639
well, seventeen hundred, Bruce,
I was looking back. I said,
418
00:36:39.840 --> 00:36:43.880
how long has voter fraud been going
on? And what spurred it on?
419
00:36:43.960 --> 00:36:47.280
Of course, was you know the
former Attorney General, Eric Holder,
420
00:36:47.559 --> 00:36:52.119
who swore he looked in the camera, said there's no such thing as voter
421
00:36:52.199 --> 00:36:53.960
fraud. And I and even then, I'm going, how could there be
422
00:36:54.039 --> 00:36:57.960
no such thing as voter fraud?
When people are getting arrested, they're spending
423
00:36:57.960 --> 00:37:00.559
time in jail for voter fraud.
How in an attorney general makes such an
424
00:37:00.559 --> 00:37:07.360
ignorant statement. I think I think
too many politicians, Well, first,
425
00:37:07.400 --> 00:37:10.480
they're experts at what they do.
They're experts at what they do. And
426
00:37:10.519 --> 00:37:19.280
I think too many politicians understand very
clearly that Hitler was perfect at it.
427
00:37:19.519 --> 00:37:22.440
The great lie tell it often enough
and people begin to believe it. And
428
00:37:22.480 --> 00:37:28.079
the bigger the better, the bigger
the better. And a thing that I
429
00:37:28.119 --> 00:37:36.639
think is very a very strong factor
is our increasingly diminished attention span. Oh
430
00:37:36.400 --> 00:37:42.800
yeah, I mean we don't a
lot of I argue, a lot of
431
00:37:42.800 --> 00:37:46.599
people can't think past next week.
But we don't we don't tend to think
432
00:37:46.599 --> 00:37:52.760
about the future and what that happens. That works well for incumbent politicians because
433
00:37:52.440 --> 00:38:00.400
they can practically rely that the electorate
will not remember things they've said and things
434
00:38:00.400 --> 00:38:07.800
they've done when it comes time to
the next election. So I don't know
435
00:38:07.840 --> 00:38:12.119
what to do about those things.
As I said before, how about terminal
436
00:38:12.320 --> 00:38:19.840
us. That's right exactly. We
can talk things like that, but of
437
00:38:19.840 --> 00:38:22.639
course they're not going to happen.
They're not going to happen. Well,
438
00:38:22.760 --> 00:38:29.400
we're told in the Bible and Daniel
twelve four, And I've always appreciated this,
439
00:38:29.440 --> 00:38:32.599
Bruce, because I think this is
where we are right now. It
440
00:38:32.679 --> 00:38:36.559
says that even in the time of
the end, many shall run to and
441
00:38:36.599 --> 00:38:40.119
fro, and knowledge will be increased. Well, you know, here we
442
00:38:40.159 --> 00:38:45.280
are in the information age. We've
got incredible power in the palm of our
443
00:38:45.320 --> 00:38:51.000
hands and our cell phones, and
that information is there. But as you
444
00:38:51.119 --> 00:38:54.920
said, I think we're so overwhelmed
by the information that we have failed to
445
00:38:54.960 --> 00:39:00.920
become discerners of the right knowledge that
are going to presume they're going to,
446
00:39:02.119 --> 00:39:07.599
you know, render the right results. Does that make sense? Every bit
447
00:39:07.599 --> 00:39:14.480
of it? Absolutely? I think
that back in the days when when our
448
00:39:14.880 --> 00:39:22.320
information came to us, not quite
as fast, not quite as as on
449
00:39:22.400 --> 00:39:25.639
the scene kind of thing, but
it came to us in print form usually,
450
00:39:27.360 --> 00:39:30.199
and we learned to read, and
we learned to read it, and
451
00:39:30.239 --> 00:39:35.440
we didn't have one hundred or a
thousand different impressions to deal with in the
452
00:39:35.480 --> 00:39:39.679
same frame sphere of time. Right. I think that we were that we
453
00:39:39.800 --> 00:39:45.599
did a lot better at figuring out
what was what was actually going on.
454
00:39:46.119 --> 00:39:52.000
We didn't know as many things,
but the things we knew about we tended
455
00:39:52.039 --> 00:40:00.480
to know about in more depth.
Right. And I think that tremendous volume
456
00:40:00.280 --> 00:40:05.840
of information, the smartphone mentality and
all of this kind of thing. Oh,
457
00:40:05.840 --> 00:40:08.719
I gotta see it, I gotta
sit it is not it is not
458
00:40:08.960 --> 00:40:14.239
true that you can multitask on several
things at the same time. You can
459
00:40:14.280 --> 00:40:19.199
switch back and forth. But if
but if you've got all that stuff going
460
00:40:19.280 --> 00:40:23.400
on, it's really tough. It's
really tough to get into it. Well.
461
00:40:23.440 --> 00:40:27.559
And on top of that roost the
knowledge or at least the information,
462
00:40:27.639 --> 00:40:30.039
let's say, information that's being born
out there, how much of it is
463
00:40:30.079 --> 00:40:35.119
the misinformation? I mean, we've
got the government claiming, you know,
464
00:40:35.199 --> 00:40:42.519
other people are purveyors of misinformation when
they themselves continue to lie at every turn,
465
00:40:42.599 --> 00:40:45.840
and they want to establish, you
know, a department of misinformation and
466
00:40:45.880 --> 00:40:52.639
going, I mean, you guys
are propagandists yourself, so I mean this
467
00:40:52.719 --> 00:40:57.159
whole idea, But this is why
we the people must step up. And
468
00:40:57.559 --> 00:41:00.239
you've heard me say this before.
I always urge our audience. You must
469
00:41:00.320 --> 00:41:04.119
own your own knowledge. Don't just
take our word from it. You know.
470
00:41:04.320 --> 00:41:07.960
Fortunately, you know we have people
were so blessed to have people with
471
00:41:07.000 --> 00:41:13.440
the experience like Bruce Thatcher, historian
who brings weight to the topic. And
472
00:41:13.519 --> 00:41:15.039
it's up for you. Hopefully you're
motivated enough say, you know what,
473
00:41:15.119 --> 00:41:19.800
I'm going to check this out myself
and know for myself so that when I
474
00:41:19.880 --> 00:41:23.639
address this issue, I'm not speaking
with the depth of a bumper sticker or
475
00:41:23.679 --> 00:41:30.840
an eight seconds SoundBite. Right right. Look at one of the things that
476
00:41:31.639 --> 00:41:40.320
reporters do. Good reporters do as
they as they look for corroborataortive information.
477
00:41:40.519 --> 00:41:46.280
They want more than just this one
statement of effect. They want other statements
478
00:41:46.280 --> 00:41:51.880
that tend to corroborate that thing,
and then they can begin to build what
479
00:41:51.920 --> 00:41:55.760
they What I was taught in journalisms, they begin to build what is a
480
00:41:55.800 --> 00:42:00.639
credible story exactly. I think that
happen as much as I'd like it to
481
00:42:00.639 --> 00:42:07.719
happen today. But we can do
that as individuals. My sister's a doctor
482
00:42:07.760 --> 00:42:10.880
and she years ago she said to
me, you're responsible for your own health,
483
00:42:10.960 --> 00:42:16.800
nobody else, and that applies to
your own well being and exidy to
484
00:42:16.880 --> 00:42:23.559
your own information. You're responsible to
make sure that you're getting the whole story
485
00:42:23.760 --> 00:42:29.800
as best you can. Exactly when
you concentrate and you take all of your
486
00:42:29.840 --> 00:42:34.559
news in terms of sound bites and
headlines and don't read down to the third
487
00:42:34.599 --> 00:42:39.280
paragraph and all this kind of thing, you're not living up to your responsibility,
488
00:42:39.639 --> 00:42:44.760
in my opinion, And we all
do this in some areas, but
489
00:42:44.880 --> 00:42:52.760
today it just gets overwhelming. The
vent of social media has made this just
490
00:42:52.880 --> 00:43:00.400
kind of the standard way we go
about our daily lives, and social media
491
00:43:00.559 --> 00:43:06.400
is social media is of course.
The fifth case in the book has to
492
00:43:06.440 --> 00:43:13.400
do with Mark Zuckerberg, and Mark
Zuckerberg again was brilliant. He's a brilliant
493
00:43:13.440 --> 00:43:21.199
person, absolutely no doubt about that. He is arguably also well intentioned.
494
00:43:22.239 --> 00:43:23.679
I mean, you get into now, you get into invade about things.
495
00:43:24.199 --> 00:43:31.679
But he's not a bad person,
but he's like Rockefeller. He controls absolutely
496
00:43:31.719 --> 00:43:37.119
nothing happens with Facebook Meta and there
are other platforms that he does not approve
497
00:43:37.199 --> 00:43:42.960
of. And you can read in
this case how various things that were happening
498
00:43:43.880 --> 00:43:50.920
caused him real anguish. But he
always responded in terms of, well,
499
00:43:51.239 --> 00:43:55.280
I will it work out for me, and we'll set up we'll set up
500
00:43:55.320 --> 00:44:01.400
an algorithm to do this or whatever
it is. And and he never he
501
00:44:01.519 --> 00:44:08.480
never claimed to be associated with one
ideology or another. But things tend to
502
00:44:08.519 --> 00:44:16.199
come through, right, and it's
social media is one of the greatest blessings
503
00:44:16.320 --> 00:44:22.440
of our of our age and one
of the greatest ills of our age because
504
00:44:22.480 --> 00:44:31.960
of the way we as people allow
it to take care of us. Well
505
00:44:32.039 --> 00:44:36.039
we also British. We end up
we only get about five minutes left here.
506
00:44:36.079 --> 00:44:38.440
But you know, we also end
up identifying with people that we really
507
00:44:38.440 --> 00:44:45.880
don't know. It's almost like we
we imagine something about them and we're really
508
00:44:45.960 --> 00:44:51.519
not dealing with reality in some of
these cases. And uh, and we
509
00:44:51.559 --> 00:44:57.320
find ourselves taking other people's words for
you a word for it, when they
510
00:44:57.400 --> 00:45:02.199
themselves haven't you know, either,
they haven't been forthright about their intention.
511
00:45:04.159 --> 00:45:07.360
I think I think Mark Zuckerberg made
it real clear in the last election what
512
00:45:07.440 --> 00:45:13.320
his intention was. I think I'd
be curious to find out that if if
513
00:45:13.360 --> 00:45:16.519
the winds, you know, came
from a different direction for him, that
514
00:45:16.639 --> 00:45:22.719
would serve him more directly. I'd
be curious to see if he would suddenly
515
00:45:22.760 --> 00:45:29.599
become conservative. Well, as it
gets older, maybe maybe I think that
516
00:45:30.039 --> 00:45:34.840
I think that some of the some
of the things that I think you need
517
00:45:34.880 --> 00:45:42.199
to do, particularly to improve the
accountability question is is update a little bit
518
00:45:42.239 --> 00:45:45.239
of the wording in the sermon and
various other anti trust acts so that they're
519
00:45:45.239 --> 00:45:52.519
brought in, remove that shielding they
have that allows them to say, well,
520
00:45:52.519 --> 00:45:54.599
we're just a media, we don't
have any control over what's there.
521
00:45:54.920 --> 00:46:00.679
And I see that article two thirty. I agree with percent yes, but
522
00:46:00.800 --> 00:46:09.880
again that's that's a that's a plausible
that deniability instrument institutionalized exactly, Yeah,
523
00:46:09.920 --> 00:46:14.239
and we need to change it.
Well, and of course you know it
524
00:46:14.360 --> 00:46:17.239
cost him some money and and uh
and here it is and of course it
525
00:46:17.360 --> 00:46:22.559
served him well, especially now when
they've aligned themselves with one party the power,
526
00:46:22.679 --> 00:46:27.199
the party that happens to be in
power. So it works very effectively,
527
00:46:28.000 --> 00:46:31.119
Bruce Thatcher is with us and we're
talking about his new book Too Big,
528
00:46:31.400 --> 00:46:36.239
How to Tell and how to get
more accountability. Bruce, in these
529
00:46:36.320 --> 00:46:38.280
last three and a half minutes that
we have together, I'm going to let
530
00:46:38.280 --> 00:46:45.719
you summarize and help us understand what
the takeaway should be and what we should
531
00:46:45.760 --> 00:46:51.119
draw from this. Because accountability starts
with me and you, doesn't it,
532
00:46:51.119 --> 00:46:57.519
it does we. We each of
us have our own chaine of accountability.
533
00:46:57.639 --> 00:47:06.119
Were accountability somebody or something at Those
who have deep religious beliefs feel an accountability
534
00:47:06.159 --> 00:47:10.320
to the god. But Rockefeller was
one of those, and that's easy to
535
00:47:10.440 --> 00:47:17.360
rationalize a way, and I think
there's always the temptation to do that.
536
00:47:17.920 --> 00:47:24.199
I think what we have to do
is realize that we want accountability even from
537
00:47:24.239 --> 00:47:30.719
powerful people. Realize it's a very
natural thing for them to be in a
538
00:47:30.719 --> 00:47:36.440
position of power so that they can
avoid most accountability. It's natural, it's
539
00:47:36.480 --> 00:47:43.239
not evil people behave that way,
and then, understanding that, say well,
540
00:47:43.239 --> 00:47:50.719
what can we do to improve the
accountability of those situations. What can
541
00:47:50.760 --> 00:47:55.920
we do about the relationships between boards
of directors and chief executive officers, What
542
00:47:55.960 --> 00:48:07.119
can we do between the relationships independent
agencies in the government and the entities to
543
00:48:07.159 --> 00:48:13.159
which they presumably report, but they
never do exactly and think about those things,
544
00:48:13.239 --> 00:48:19.400
and there are some things we can
do. We cannot make everybody accountable.
545
00:48:21.000 --> 00:48:28.159
Individuals will be accountable as much as
they want to be, or feel
546
00:48:28.159 --> 00:48:31.159
that it's in their nature to be, or as much as they feel it's
547
00:48:31.199 --> 00:48:36.960
the right thing to do. But
there's always always going to be powerful people
548
00:48:37.519 --> 00:48:43.039
who rationalize around those things or deliberately
go around those things exactly. So let's
549
00:48:43.039 --> 00:48:45.400
do the things we can. And
there there are some well, Bruce,
550
00:48:45.440 --> 00:48:50.679
I believe that there needs to be
a clear infrastructure. I believe we have
551
00:48:50.719 --> 00:48:53.159
some of those, you know,
when they call them laws and other boundaries
552
00:48:53.360 --> 00:48:58.760
that need to be adhered to,
and when said laws are violated, then
553
00:48:58.800 --> 00:49:02.079
there needs to be immediate punishment.
You know. It's it's like the Book
554
00:49:02.119 --> 00:49:07.639
of ecclesiastic says that because you know
punishment, you know, or sin is
555
00:49:07.679 --> 00:49:13.480
not punished immediately, it gets complicated, it's snowballs. And this is where
556
00:49:13.519 --> 00:49:17.719
we are right now, is that
accountability is something that must be exercised with
557
00:49:17.800 --> 00:49:22.639
more of a sense of urgency,
is the way I read it, Bruce.
558
00:49:22.639 --> 00:49:27.280
I'm gonna let you summarize and take
us out right now to wrap everything's
559
00:49:27.360 --> 00:49:30.880
up in terms of a final conclusion. Go ahead. I think I think
560
00:49:30.920 --> 00:49:37.079
that we ought to understand the nature
of accountability at high levels, and we
561
00:49:37.119 --> 00:49:45.679
ought to understand that we need to
change laws in particular to improve that accountability.
562
00:49:45.719 --> 00:49:50.599
And the changes are not very great, although they would be very significant.
563
00:49:50.920 --> 00:49:52.800
I think we need to do those
things. One of the things I
564
00:49:52.800 --> 00:49:55.760
think we understand need to understand is, oh, well we have a law
565
00:49:55.800 --> 00:50:00.599
against that. You know what we
so it's so got so and so company
566
00:50:00.679 --> 00:50:07.119
got fined a billion dollars for us
and such. That's pocket change. Exactly,
567
00:50:07.119 --> 00:50:13.400
it's pocket change. It doesn't mean
anything. And we need to make
568
00:50:15.639 --> 00:50:17.679
the I don't like to call it
the punishment. We may need to make
569
00:50:19.280 --> 00:50:27.199
the results fit the situation so that
they so that they cause or so that
570
00:50:27.239 --> 00:50:34.639
people will be aware of them and
behave in a more accountable fashion. Exactly.
571
00:50:35.199 --> 00:50:39.079
Well. Bruce Thatcher, author of
the book Too Big, How to
572
00:50:39.119 --> 00:50:44.119
Tell and How to Get More Accountability
of the book is available at all the
573
00:50:44.199 --> 00:50:49.920
usual places, and you can go
to Bruce's website Bruce the Website for our
574
00:50:49.960 --> 00:50:55.519
audience, The website is History Speaks
Today dot com and you can find all
575
00:50:55.559 --> 00:50:59.519
the books there. You can find
all the links to where you can get
576
00:50:59.559 --> 00:51:05.280
them, and we're happy to see
you join it. Well. Bruce Thatcher,
577
00:51:05.280 --> 00:51:07.920
I cannot thank you enough. Appreciate
the time, my friend, you
578
00:51:07.960 --> 00:51:12.119
take care. You're two Our thanks
to Bruce Thatcher for being with us today.
579
00:51:12.159 --> 00:51:15.599
For more information and to be a
part of this mighty Martinez movement to
580
00:51:15.679 --> 00:51:19.360
return to God and to save our
country, go to Bill Martine's show dot
581
00:51:19.400 --> 00:51:22.519
com. May God bless you and
keep you, make his face shine upon
582
00:51:22.639 --> 00:51:25.320
you, and may He be gracious
unto you and give you peace. Thank
583
00:51:25.360 --> 00:51:28.400
you so much for being with us. Have a great day.
1
00:00:00.160 --> 00:00:03.399
The topics and opinions expressed in the
following show are solely those of the hosts
2
00:00:03.399 --> 00:00:06.679
and their guests and not those of
W FORCY Radio. It's employees are affiliates.
3
00:00:06.879 --> 00:00:10.119
We make no recommendations or endorsements for
radio show, program, services,
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00:00:10.199 --> 00:00:13.640
or products mentioned on air or on
our web. No liability, explicit or
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00:00:13.679 --> 00:00:17.480
implied shall be extended to W FORCY
Radio. It's employees are affiliates. Any
6
00:00:17.559 --> 00:00:20.960
questions or comments should be directed to
those show hosts. Thank you for choosing
7
00:00:21.120 --> 00:00:40.799
W FORCY Radio. Well, good
afternoon. Great to have you with us.
8
00:00:40.920 --> 00:00:44.320
I'm Bill Martinez. Welcome to the
show. We're going to have Bruce
9
00:00:44.359 --> 00:00:48.240
Thatcher joining us in just a moment. He is the founder of History Speaks
10
00:00:48.280 --> 00:00:52.240
Today, and we're talking about his
latest book, Too Big. Leaders of
11
00:00:52.280 --> 00:00:59.039
big organizations are generally shielded from effective
accountability for their actions and for the actions
12
00:00:59.240 --> 00:01:02.880
of employees an agents. In his
new book, Too Big, the thirty
13
00:01:02.960 --> 00:01:10.920
year veteran and marketing and management examines
five high profile, historical and current examples
14
00:01:11.040 --> 00:01:15.879
of where accountability was and is flawed
or missing. It shows how such people
15
00:01:17.200 --> 00:01:22.480
are often up subject to effective accountability
by the organizations they lead. It also
16
00:01:22.560 --> 00:01:26.959
shows many of the ploys that were
and are used to evade accountability. Bruce
17
00:01:26.959 --> 00:01:30.840
Stature joins us, Now, hey, Bruce, how are you, buddy?
18
00:01:30.319 --> 00:01:34.359
I'm fine. It good to be
with the Bill Well, always good.
19
00:01:34.359 --> 00:01:38.840
I always enjoy our time together.
It's so thought provoking, and especially
20
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this new book, Too Big.
Tell us what prompted this this book?
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Well, you know, I need
to give a little background first that will
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maybe put it in perspective. Okay, when I first started, before I
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first started writing, and I was
in the Kansas City area, I often
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got concerned about why don't we learn
from history's lessons? Because we never seemed
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to do that exactly. And I
thought about that a bit. I kept
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thinking about it after I moved down
here to Texas to retire, and I
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came to the conclusion that the reason
we don't learn history's lessons is because generally
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we're not taught history's lessons. We're
taught to who, when, where?
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Why? Of history? We marched
through time sequences and people and places,
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But nowhere in my experience in history, with one exception, was the question
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of so what ever addressed exactly?
So what does it mean for us today?
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So I decided to deal with the
deal with the so what, and
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I established history speaks today, and
the whole intention of all the books is
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the so what on some particular lesson
of history. This is a fifth book,
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and it like all the others,
the lesson is in the subtitle it's
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too big as a title on the
subtitle is how to tell and how we
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can get build more accountability. And
that tells you what the lesson is and
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what the book's all about. You
know, Bruce, you're so spot on.
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I've never heard anybody put it in
those terms, in terms of,
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you know, we go, we
take a class, we get a task,
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we get a grade, and we
move on to the next uh,
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you know, the next objective of
what the classroom syllabus says that we should
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do. And that's unfortunate. And
I think that's a perfect reason why we
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don't learn, because we really don't. We really don't study. We we
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just we just do it just to
get a grade and and and cover a
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class objective, as opposed to really
drilling down and coming away with some sort
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of knowledge. It's almost like,
uh, you know, in a general
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education class, that's what it is. It just covers it and gives you
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a broad brush approach. Unless you
you happen to decide to you're going to
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major in history, then maybe you
might have a little bit more opportunity to
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do a deeper dive. Right,
Yeah, And what I learned, I
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think what I practice practically all the
way through school was what are the techniques
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to pass the tests and get a
good grade? Exactly? And I suspect
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that that's what most people experiences in
approaching school. We talk about education in
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terms of teaching students how to think
critically, right, and that happens sometimes,
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but I think too far too infrequently. Well, and the unfortunate thing,
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Bruce, is there you are.
You're in a classroom, I mean
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depending, I mean it could be
twenty, it could be fifty or so
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people there. And can you imagine
if you exercise the cumulative brain trust of
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everybody in that classroom, including the
professor, to address these issues? Boy
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man, I'll tell you, people
would get more out of history than they've
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ever realized before. Unquestionably but unfortunately, at least in my experience and teaching
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of history, history was you learn
these facts and you spin them back,
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right. I don't remember only one
exception I mentioned earlier, I don't remember
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ever having a discussion about, well, what does it mean for us?
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What is it all about? That
exception was a class in naval science.
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Thet the history of the United States
and World Sea power was it was the
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subject that we studied battles, and
we studied the details, and there was
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always as so what, because it
was leading to presumably a life potential,
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life situations, and saying, if
you're in these situations, do this,
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don't do this? Exactly? Well, in your in your book Too Big,
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you address some key individuals and you
you take them by case case one,
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we break down speaking of so what
Robert Clive and the East India Company
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break that down for us. The
East India Company, I think it still
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exists in some minuscule way to day, But in the sixteen, seventeen and
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eighteen hundreds it was the literally the
biggest company on earth. It was huge.
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The only thing I remember studying in
history about the East India Company was
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the Boston Tea Party, and they
threw tea overboard from their ships. But
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the East India Company literally had its
own army. It was authorized to have
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its own army. It was authorized
to conquer lands and do whatever wanted to
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and the subject of Robert Clive joined
the East India Company as a very young
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man, not particularly notable in any
particular area, but he went to joined
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the Eastern India Company and he went
to India. India had just East India
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Company had a trading relationship with some
of the some of the princes of India,
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and he went to India as East
India Companies first as just just an
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employee, and he quickly worked up
to a position of some responsibility where he
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was commanding armies, fighting battles against
the French and the competitors, but also
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against some of the Indian representatives.
And he made a lot of money.
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He made a lot of money,
and he went back, he sort of
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retired, He got married, he
went back and he went to back to
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back to London, and he blew
all the money in various fashions. And
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then the East India Company said,
come back to us, and they sent
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him back to to to India again, and he literally went through the process
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without going in the details. The
East India Company in India under his leadership,
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literally conquered the company country. Wow, their army was bigger than the
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Army of Great Britain. Well,
what happened was, of course he got
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very corrupted. He some of the
relationships are very corrupted. He went back
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to London, he was criticized,
He tried to get in Parliament, he
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didn't make it, and ultimately he
literally probably committed suicide. He died at
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a young age. But what it
illustrated was one of the principles of accountability
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is time dynamics. Accountability relates to
timely communications. In those days, communications
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was a one year cycle from London
to India and back and allowed him to
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just do whatever he wanted to exactly. Yeah, it's amazing. Uh you
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know when you when you consider that
dynamic and how it played in, uh
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played into the role. So here
here he is Robert Clive, very successful,
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pretty much bankrupts himself, goes back
to East India company, reinvents himself
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and reinvents himself with even much more
power, right, much more power,
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and and he is he if you
bought a point at any one person,
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he's probably the person that made India
a colony of the United Kingdom. The
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United Kingdom, Great Britain got ultimately
after his death some years Great Britain took
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over the UK, took away from
East India, Company took possession of India,
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and and of course the history of
India we know. Well, maybe
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if Clive hadn't been so arrogant and
leveraged his control of India and turned it
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over to the crown sooner he may
have entered into Parliament. Might add a
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different story, just you. Probably
might. He might have kept his millions,
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yea, and might have lived longer, long enough to enjoy it.
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Well, Bruce Thatcher is our guest. He's the founder of History Speaks today,
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and we're taking a look at his
brand new book Too Big Leaders of
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big organizations that are generally shielded from
effective accountability. The subtitle of the book
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how to tell and how to get
more accountability. The next story that you
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break down in case two has always
been one that I've been very fascinated with,
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Bruce, and that's John D.
Rockefeller with a standard oil company.
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John D. Rockefeller was a self
made man. I mean, he came
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from small beginnings and he went ultimately
he went to the to the oil patch,
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which in those days was in northwest
Pennsylvania, and he worked there just
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a little bit, not He never
owned a oil well, never owned an
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oil well or an oil well least. But what he did in those days
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is that there were a lot of
little companies that were refining oil. The
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value of petroleum oil was as a
competitor to whale oil for lighting. There
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was no other envisioned use for it
at the time, but that was a
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huge, huge market. So John
D. Rockefeller decided that the way to
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keep them, and there were all
kinds of price pressures, the way to
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keep the prices up was to control
the refining of oil. So he opened
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his refinery in Cleveland, and he
and he bought other refiners, and he
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coerced, and that was his pattern
all the way through his career, was
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to pressure and coerce competitors to join
him if they didn't. If they did
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join him, they became very,
very wealthy people. If they didn't join
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him, they typically were ruined.
Because he controlled the railroads in so far
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as their relationships were with the oil
business. When pipelines came along, he
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quickly controlled the pipelines. He had
tankers, the worldwide fleets of ships,
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and and he was very little some
but very little of what he did was
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actually against the law and under the
laws at the time. And he was
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a brilliant man, did a lot
of How was he able to get away
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with that bruce? Well, because
he got away with it, because he
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managed to have more probably i'd say
more audacity than anything else. He ultimately
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bribed congressman. For a long time, he held off the anti trust legions
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in both in the states and of
Pennsylvania and in the and in the Congress.
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And when it got to getting people
out of out of his way,
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he did or his agents did,
is the more accurate thing. He did
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hire people, i mean thugs to
to work violence some people who were competing
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with him. Wow, he has
his ways, huh, he had his
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ways. And and and after the
Sermon Trust Act was finally enacted and they
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brought the case against the Standard Oil
Trust, it wasn't the Standard Oil Company
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at the time. It was a
very interesting thing that he did and it
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was copied later in one of the
other cases. He set up an organization
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to defeat the anti trust laws and
business laws of the various states they operated
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in, and it was called a
trust. It was the first time that
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had been done. And he owned
shares of the trust and he was he
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was just had an equal share with
everybody else, but some people were more
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equal than others of the case,
and he absolutely nothing happened in the Standard
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Oil Trust that he didn't approve on. He knew, well, I argue,
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he knew everything that went on.
He was he destroyed paper trails,
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if you will, and had some
deniability because you know, I just own
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a few shares of the trust.
That's right after after the Justice Department broke
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up the Standard Oil Company into a
whole bunch of other companies, he ended
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up being them for a while,
majority owner of every single one of those
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companies, and he became the richest
man in the world after Standard All Company
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was broken up. Well, that's
that's amazing. Maybe he was the one
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that originated the idea of plausible deniability, Bruce, what do you think?
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Well, I don't know if he
originated it, but he sure did it.
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He had a I mean, he
went absolutely out of his way to
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not be have a paper trail and
not be associated with some of the decisions
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that the trust entered into, and
plausible deniability was a big part of his
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way to avoid accountability. What can
I do, I'm just one, you
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know, I'm just one voice and
all this thing. I didn't know that
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these people were beating up the guys
trying to build a competitive pipeline. He
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it's it's it's a part of Rockefeller
that doesn't show up in the usual history
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books. Ida Tarboo in her book
Muckraking book really went into that sort of
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thing. But it's a I think
it's a good case of the plausibility right,
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of the plausible deniability approach to avoiding
accountability. Well, he had to
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be a smart guy, Bruce,
I mean, because he was like a
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step or two ahead of the government. Uh, you know, the government's
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still you know, trying to get
his legs underneath itself. Uh you know,
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we're in this industrial revolution. It's
happening at mock five speeds, and
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Rockefeller is ahead of it and probably
realizing that he had a certain amount of
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time that he could get away with
it until until he couldn't get away with
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it anymore. I think there's a
little question that cocker Feller was a brilliant
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man, a genius. He recognized, he recognized where the opportunities were,
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and he had absolutely no compunction about
doing whatever it was necessary to get them.
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But I think that actually that's a
a description of almost anybody who enters
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into it, goes into an enterprise
and develops it, either from sprats or
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going into it, works their way
to the top. They all tend to
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be very very smart people. They're
not They're not idiots at all, exactly.
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Well, Bridge, don't you think
a little bit that they maybe understand
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that there's a beginning and end with
all this stuff, that it will just
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never, you know, keep on
going. Is that you just make you
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know, make hay while the sun
shines, and knowing that their competition could
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be outside circumstances. I mean,
you know, I guess in studying some
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of these geniuses and uh, you
know, emperors of industry so to speak,
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is that you know very few of
them really. I mean, no,
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no question. They were audacious,
and they were arrogant, and there
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is hubrists and all that that went
in it. But I think there was
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also an element of reality that drove
them as well. I don't know,
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maybe I'm i'm i'm I'm seeing too
much, but I just think that maybe
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these guys are just so much smarter
than we realize. I think that again,
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there surely are exceptions but I think
that it is characteristic of all the
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people who rise to the top that
they have a wide vision, a wide
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range of vision. They know what's
going on. Usually they know what they
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want to do and where they're going
to go, and usually they want to
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absolutely maintain control of all the circumstances
that they can. Question. The question
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that comes that, surely the many
of them come up against, is how
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far do I go in order to
get done what I want to get want
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to get done? Exact. Rockefeller
had the advantage that there were very few
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laws against any of the things he
wanted to do until late in the late
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in the game, as it were, exactly, And that's not the case
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with some of the people who come
later on exactly. But he knew then
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as we do now, is that
it doesn't hurt to know which politicians to
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Greece, right, oh yeah,
oh yeah. Rockefeller. Rockefeller always had
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we'd call it today, We would
say, well, he had these these
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senators in his pocket or whatever.
He always in the Pennsylvania legislature and then
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in the in the US Congress.
He always has had people who are what
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we would say, is I said, in our pocket, in his pocket,
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right, you know Brissett, it
almost is a little bit frustrating because
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you think, uh, okay,
if you work hard and you demonstrate merit,
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that you can be successful. But
in order to play at the levels
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that Rockefeller and these other leaders do, you got to understand the totality of
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the game that you're entering into is
that it is. It can be dirty,
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can it. You have to understand
the game. And it's even we
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like to compare things to sports,
and we say, well, it's a
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game. It's more life encompassing than
just a game. You have to put
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your you have to commit yourself to
the whole thing. You have to commit
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when in starting a business and working
a business. I have some experience of
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that. You do surely you have
to commit yourself to twelve hours a day
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and more than that seven to six, seven days a week exactly be willing
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to do everything. And they were, they would do it, they would
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they would get it done. And
I think that that was a characteristic of
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almost anybody who works to the top. And we always we keep talking about
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and most of my examples are corporations, but it applies to government and non
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government entities just as well as it
does corporations exactly. Well, you know
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these, as you say, these
these industry titans, they understood the power
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of government and by getting close to
it. So in some ways the traditions
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of previous empires continue. And that
is that, you know, if you
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couldn't be king, at least get
as close to the king as possible in
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order to garner favor and advantage.
Right, absolutely, league, I have
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I moving along just a little bit. I One of the interesting cases I
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liked best was the one on General
Electric and Ralph Cordner. Yes, okay,
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I was working for General Electric during
those years, oh did okay?
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Uh? And it was a It
was fascinating for me to do the research
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on it because while I knew the
price fixing trials were going on, it
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was sort of vaguely. I didn't
work in those particular departments. It was
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incredible for me to think back about
how absolutely unaware I was. I mean
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I was, I was a big
I didn't you know this. These things
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didn't mean anything to me at the
time I was there. I did refer
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to and one of Ralph Cordner was
I think it was an expert at creating
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plausible deniability. He created or reinvented
and and strengthened policy called twenty point five
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that says it is it is against
the General Electric policy to engage in any
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collusion or price fixing with competitors.
Further than that, I, as a
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very young damp behind the years my
college person, I was called into a
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meeting in a country club the Chicago
area and all of our employee not all
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of our employees, but all of
our marketing employees were there and we had
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a presentation of the Sherman Anna Trust
Actor Clayton Act, a couple more,
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and then a presentation from the company
that says, here is our policy twenty
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point five, and now you sign
it. And I had signed all of
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a sudden signed it, and then
it was mailed into New York, and
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you know, I was, okay, we'll do that into New York and
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into the file and forget all about
it. But Ralph Corner didn't forget all
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about it, because that was a
huge defense at his trial and the trial
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of the General Electric people, was
that I couldn't know. I had no
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reason to suppose that anybody would do
these things because we have a policy against
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it. Yeah, here it is, it's documented and like they say in
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a court of law, there's nothing
like a document to defend your case.
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Right, that's right, that's right. And so that was that was an
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interesting personal experience on him. One
of the cases, of course is j
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Edgar Hoover. That's not a corporation, right, And and j Edgar Hoover,
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I think never had his eye on
an endgame. J Edgar Hoover was
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never going to leave his job.
He was a king. This was his
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creation, the FBI, and he
was on top of it. And everybody
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better understand it, because he was
absolutely never going to leave. Yes,
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yeah, exactly and uh. And
he had quite the you know, quite
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the information that he had on everybody, whether there were an enemy or not.
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Right. He started collecting personal information, using agents to do this,
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and making files on anybody he thought
might ever be of any use to him
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or any influence on him. And
he started this fairly early in his career.
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And he just kept doing it,
kept doing it, kept doing it.
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And after a while there was the
you know, the well Jediker Hoover's
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files, you really had him,
he didn't really have him. He would
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and he would use the information ruthlessly
to get what he wanted, and presidents
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were not willing to cross him nobody
because it was he probably had incriminating information
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on everybody who could affect him.
And there's some cases instances in the book
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where he used that information to absolutely
score senators who were opposing his budgets or
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anything like that, right exactly.
Well, you know the thing is,
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let's face it, there's just something
about power and the bureaucracy and government.
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You know, they're not a bunch
of altar boys, not a bunch of
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saints, right. I mean,
there's certain attributes about people who are in
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you know, that line of business
we have. When I was in a
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in a scruggel area, I got
involved in politics and one of the things
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that happened is I got elected to
the school board on very idealistic kinds of
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things because some people, uh came
to me and said, you know,
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here are things that going on with
schools and that's it's awful. We need
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to fix them. And this is
before all those bad books that they put
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out these days, right yeah,
oh yeah, this was a long time
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ago. So I listened to all
this and I said, well, yeah,
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that sounds to be like it needs
fixing. I'll run. And there
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was a campaign and I and another
guy won against two people who had been
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on the school board from the time
it was formed. And and in that
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experience I learned a lot of my
politics. I learned to follow the money.
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I learned that the politics is local. The biggest interest is wherever the
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money is, and the school board, the school district budgets are the biggest
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part of all local politics expenditures exactly. And what I learned, and it
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was it was told to me and
I didn't quite appreciate at the time.
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It was that when people get elected
to office, they often maybe even usually
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are elected for very a realistic,
idealistic reasons. They really want to go
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and do a good job. Then
they go off to Washington and man,
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that establishment sucks them in as fast
as can be. And all of their
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obviously their exceptions, but all of
their ideals get rationalized the way because here's
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this, here's this wonderful stuff that
they get into. Exactly. And the
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same person who was telling me that
said, now you're gonna you're gonna face,
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You're gonna it's gonna happen to you
on a school board. You're gonna
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find that that the company that's paving
the parking lot at the school. They'll
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do things like they'll say to you, the school board member or president.
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As I became, they'll say,
hey, you know what, we got
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this job done, and we have
this asphalt left over, and why don't
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we just you know, I know
you don't have your driveway page. Why
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don't we just otherwise they're gonna throw
it away. Why don't we just come
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out over there and put on your
driveway? And and you say, I
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mean the normal thing that you said, Well, that's fine. It doesn't
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cost the school anything. They're paying
them. They're not paying any more because
328
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of it said okay, or the
same thing with grass seat or anything.
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But then you're you're you're a bit
sucked in because the next contracts come along,
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right and you remember, yeah,
and uh, it could just get
331
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deeper and deeper and deeper. You
know, they got a hook in you.
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Yeah, yeah, it doesn't it
doesn't take much. It's also subtle.
333
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And the thing is, like you
say, especially for these politicians that
334
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are elected and if they if it's
on a federal level, you know,
335
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they go they go to the belt
Way and then their initial freshman orientation and
336
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they go in with all their ideology
and ideas and agenda that they want to
337
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you know, pass, and they're
all excited about it. And then the
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00:29:55.799 --> 00:30:02.440
first orientation meaning tells them what the
most important thing about about their being them
339
00:30:02.480 --> 00:30:06.319
being members of Congress, and the
number one job is to get reelected.
340
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And they say, and that starts
today. So suddenly that's the most important
341
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thing. And as you say,
it's quid pro quo, because then you
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find, you know, there's a
lot of backs to be scratched, because
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you'll you'll get involved in a network
where you know, one hand is helping
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another, and it's it's quite the
web, isn't it. It is?
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And I'm sure I haven't been an
official capacity in Washington, but I'm sure
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that many and many have elected politicians
in Washington who fall into this trap are
347
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able to rationalize every single one of
their decisions and say, well, this
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is really this is for the good
of fills that lie, and this isn't
349
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against the law, and well,
of course I have to do these kinds
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of things, or I wouldn't be
able to do those kinds of things.
351
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But as soon as I get into
that, in my opinion, they're sucked
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in without they're part of the establishment. Well, and the thing is,
353
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Bruce, everybody's doing it, right, I mean insider trading. You know,
354
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you'd say, well, you know
that's it's not exactly illegal, it
355
00:31:18.839 --> 00:31:23.839
you know, it's kind of great
hurt, right, Yeah, Yeah,
356
00:31:25.079 --> 00:31:32.279
there's always there's always rationalization that will
that will allow them to feel good about
357
00:31:32.400 --> 00:31:37.960
what they're doing right exactly, And
that breaks down the tenants of accountability right
358
00:31:37.000 --> 00:31:42.079
there, because you know, they
don't have to answer the tough questions because
359
00:31:42.119 --> 00:31:45.720
they're part of the crowd, right, they're part of the and the crowd,
360
00:31:45.720 --> 00:31:52.839
they're part of the elected officials,
particularly in Washington. Is accountability depends
361
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as kind of an hierarchical concept.
That is to say, there are people
362
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who rise up through the organization,
and you're always to be accountable. You
363
00:32:05.759 --> 00:32:09.359
always have a boss, you always
have a supervisor, You always have somebody
364
00:32:09.400 --> 00:32:15.680
that you are accountable too. And
if it's effective accountability, that person has
365
00:32:15.720 --> 00:32:22.079
the ability to effect your well being. They can decide whether you get a
366
00:32:22.160 --> 00:32:27.079
raise or not. They can decide
whether you get fired or not. So
367
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when when there is that relationship,
you have a chance at effective accountability.
368
00:32:32.440 --> 00:32:38.839
But elected officials, it's kind of
a different sort of thing. They don't
369
00:32:38.920 --> 00:32:43.599
report to a person. We're like
to say, well, they report to
370
00:32:43.640 --> 00:32:50.119
the people, but that isn't a
person exactly, And they have to then
371
00:32:50.200 --> 00:32:54.839
they have to not justify what they're
doing, they have to persuade a majority
372
00:32:55.599 --> 00:33:01.799
to reelect them. Happens on boards
of direct too. And if you're if
373
00:33:01.839 --> 00:33:08.359
you are responsible to more than one
person, then you don't have accountability.
374
00:33:08.960 --> 00:33:15.880
You don't serve two masters. This
is a problem that we can't fix in
375
00:33:15.920 --> 00:33:23.559
a democracy because we believe very strongly
that the people should decide who who represent
376
00:33:23.640 --> 00:33:29.400
them. And and so you have
this question of what do you do about
377
00:33:29.839 --> 00:33:37.440
elected leaders in terms of accountability?
What do you do about about corporate presidents
378
00:33:37.559 --> 00:33:40.559
in terms of accountability? Who will
report to a board of directors? That's
379
00:33:40.559 --> 00:33:45.480
a number of people. Well,
there are some things I think you can
380
00:33:45.559 --> 00:33:51.279
do. We wait, I think
we could suggest in terms of elected officials,
381
00:33:51.319 --> 00:33:53.599
but why don't we have term limits? Right? But that's not going
382
00:33:53.640 --> 00:33:58.319
to happen. That's not going to
happen. We're going to have to do
383
00:33:58.400 --> 00:34:06.279
our best with with our elected officials
to impose or demand an accountability and to
384
00:34:06.319 --> 00:34:07.920
do that. We're going to have
to keep their feet to the fire.
385
00:34:07.960 --> 00:34:12.199
We're gonna have to ask them questions. We're gonna have to force them to
386
00:34:12.400 --> 00:34:19.800
face up as much as we can
decisions they've made. Yeah, well,
387
00:34:19.840 --> 00:34:23.000
Bruce, I think I think also
what we realized here recently, and that
388
00:34:23.119 --> 00:34:29.440
is preserving the integrity of the vote, to make sure that every vote counts.
389
00:34:29.880 --> 00:34:32.800
I mean, you talk about non
accountability, and you talk about everybody
390
00:34:32.920 --> 00:34:37.559
doing it, so it shouldn't be
a problem. And that is where there's
391
00:34:37.599 --> 00:34:43.880
ballot stuffing. There's manipulation of the
ballot that's going on from state to state.
392
00:34:45.079 --> 00:34:49.519
We suspect it, do we know, do we have hardcore evidence?
393
00:34:50.199 --> 00:34:53.199
We have some indications. There's lots
of smoke out there, but you know,
394
00:34:53.679 --> 00:34:58.559
there's not enough interest to really look
into this. But if this is
395
00:34:58.559 --> 00:35:00.639
truly going to be a government for
by we the people, if you and
396
00:35:00.679 --> 00:35:05.639
I have discussed many times, well, then the power needs to be back
397
00:35:05.679 --> 00:35:07.800
in the hands of we the people. And if the vote is the most
398
00:35:07.880 --> 00:35:13.800
important thing that we have in which
to maintain said power, then we need
399
00:35:13.880 --> 00:35:17.519
to honor that vote to make sure
that there is integrity, that there's free
400
00:35:17.519 --> 00:35:23.079
and fair elections that votes aren't getting
canceled because illegal immigrants are allowed to cast
401
00:35:23.119 --> 00:35:28.239
a vote, or you know,
you've got ballot harvesters who are going into
402
00:35:28.400 --> 00:35:31.800
nursing homes where people can you know, barely speak a sentence, and they're
403
00:35:31.800 --> 00:35:36.159
you know, getting a ballot from
them, or you know, putting their
404
00:35:36.239 --> 00:35:38.440
name on the ballot. And that's
not even to mention, you know,
405
00:35:38.519 --> 00:35:42.320
people who have died, like in
California. I mean, they got people
406
00:35:42.400 --> 00:35:45.519
on the voting roles that have died, and it's pretty amazing in California.
407
00:35:45.559 --> 00:35:52.280
I think that I find it quite
interesting that people can die in California as
408
00:35:52.320 --> 00:35:57.320
Republicans and the Democrats are able to
raise them from the dead and get them
409
00:35:57.360 --> 00:36:02.440
to vote Democrat. I don't know
that California innovation. When I was living
410
00:36:02.480 --> 00:36:07.840
in Chicago, you were very much
aware that the Democratic machine voted a lot
411
00:36:07.840 --> 00:36:12.679
of people from from a graveyard.
Yeah, yeah, that was the same.
412
00:36:12.800 --> 00:36:15.360
That was the saying. My good
friend down in South Florida, who
413
00:36:15.760 --> 00:36:21.280
worked in the machinery of the Chicago
politics, he always said, when they
414
00:36:21.280 --> 00:36:23.800
thought that the vote was over,
they'd say, wait, we have to
415
00:36:23.800 --> 00:36:31.079
get the cemetery vote. Ye,
that's right. Election Shenneigans are not new
416
00:36:31.320 --> 00:36:37.719
to our current times. You know, they went on way back in history,
417
00:36:37.039 --> 00:36:39.639
well, seventeen hundred, Bruce,
I was looking back. I said,
418
00:36:39.840 --> 00:36:43.880
how long has voter fraud been going
on? And what spurred it on?
419
00:36:43.960 --> 00:36:47.280
Of course, was you know the
former Attorney General, Eric Holder,
420
00:36:47.559 --> 00:36:52.119
who swore he looked in the camera, said there's no such thing as voter
421
00:36:52.199 --> 00:36:53.960
fraud. And I and even then, I'm going, how could there be
422
00:36:54.039 --> 00:36:57.960
no such thing as voter fraud?
When people are getting arrested, they're spending
423
00:36:57.960 --> 00:37:00.559
time in jail for voter fraud.
How in an attorney general makes such an
424
00:37:00.559 --> 00:37:07.360
ignorant statement. I think I think
too many politicians, Well, first,
425
00:37:07.400 --> 00:37:10.480
they're experts at what they do.
They're experts at what they do. And
426
00:37:10.519 --> 00:37:19.280
I think too many politicians understand very
clearly that Hitler was perfect at it.
427
00:37:19.519 --> 00:37:22.440
The great lie tell it often enough
and people begin to believe it. And
428
00:37:22.480 --> 00:37:28.079
the bigger the better, the bigger
the better. And a thing that I
429
00:37:28.119 --> 00:37:36.639
think is very a very strong factor
is our increasingly diminished attention span. Oh
430
00:37:36.400 --> 00:37:42.800
yeah, I mean we don't a
lot of I argue, a lot of
431
00:37:42.800 --> 00:37:46.599
people can't think past next week.
But we don't we don't tend to think
432
00:37:46.599 --> 00:37:52.760
about the future and what that happens. That works well for incumbent politicians because
433
00:37:52.440 --> 00:38:00.400
they can practically rely that the electorate
will not remember things they've said and things
434
00:38:00.400 --> 00:38:07.800
they've done when it comes time to
the next election. So I don't know
435
00:38:07.840 --> 00:38:12.119
what to do about those things.
As I said before, how about terminal
436
00:38:12.320 --> 00:38:19.840
us. That's right exactly. We
can talk things like that, but of
437
00:38:19.840 --> 00:38:22.639
course they're not going to happen.
They're not going to happen. Well,
438
00:38:22.760 --> 00:38:29.400
we're told in the Bible and Daniel
twelve four, And I've always appreciated this,
439
00:38:29.440 --> 00:38:32.599
Bruce, because I think this is
where we are right now. It
440
00:38:32.679 --> 00:38:36.559
says that even in the time of
the end, many shall run to and
441
00:38:36.599 --> 00:38:40.119
fro, and knowledge will be increased. Well, you know, here we
442
00:38:40.159 --> 00:38:45.280
are in the information age. We've
got incredible power in the palm of our
443
00:38:45.320 --> 00:38:51.000
hands and our cell phones, and
that information is there. But as you
444
00:38:51.119 --> 00:38:54.920
said, I think we're so overwhelmed
by the information that we have failed to
445
00:38:54.960 --> 00:39:00.920
become discerners of the right knowledge that
are going to presume they're going to,
446
00:39:02.119 --> 00:39:07.599
you know, render the right results. Does that make sense? Every bit
447
00:39:07.599 --> 00:39:14.480
of it? Absolutely? I think
that back in the days when when our
448
00:39:14.880 --> 00:39:22.320
information came to us, not quite
as fast, not quite as as on
449
00:39:22.400 --> 00:39:25.639
the scene kind of thing, but
it came to us in print form usually,
450
00:39:27.360 --> 00:39:30.199
and we learned to read, and
we learned to read it, and
451
00:39:30.239 --> 00:39:35.440
we didn't have one hundred or a
thousand different impressions to deal with in the
452
00:39:35.480 --> 00:39:39.679
same frame sphere of time. Right. I think that we were that we
453
00:39:39.800 --> 00:39:45.599
did a lot better at figuring out
what was what was actually going on.
454
00:39:46.119 --> 00:39:52.000
We didn't know as many things,
but the things we knew about we tended
455
00:39:52.039 --> 00:40:00.480
to know about in more depth.
Right. And I think that tremendous volume
456
00:40:00.280 --> 00:40:05.840
of information, the smartphone mentality and
all of this kind of thing. Oh,
457
00:40:05.840 --> 00:40:08.719
I gotta see it, I gotta
sit it is not it is not
458
00:40:08.960 --> 00:40:14.239
true that you can multitask on several
things at the same time. You can
459
00:40:14.280 --> 00:40:19.199
switch back and forth. But if
but if you've got all that stuff going
460
00:40:19.280 --> 00:40:23.400
on, it's really tough. It's
really tough to get into it. Well.
461
00:40:23.440 --> 00:40:27.559
And on top of that roost the
knowledge or at least the information,
462
00:40:27.639 --> 00:40:30.039
let's say, information that's being born
out there, how much of it is
463
00:40:30.079 --> 00:40:35.119
the misinformation? I mean, we've
got the government claiming, you know,
464
00:40:35.199 --> 00:40:42.519
other people are purveyors of misinformation when
they themselves continue to lie at every turn,
465
00:40:42.599 --> 00:40:45.840
and they want to establish, you
know, a department of misinformation and
466
00:40:45.880 --> 00:40:52.639
going, I mean, you guys
are propagandists yourself, so I mean this
467
00:40:52.719 --> 00:40:57.159
whole idea, But this is why
we the people must step up. And
468
00:40:57.559 --> 00:41:00.239
you've heard me say this before.
I always urge our audience. You must
469
00:41:00.320 --> 00:41:04.119
own your own knowledge. Don't just
take our word from it. You know.
470
00:41:04.320 --> 00:41:07.960
Fortunately, you know we have people
were so blessed to have people with
471
00:41:07.000 --> 00:41:13.440
the experience like Bruce Thatcher, historian
who brings weight to the topic. And
472
00:41:13.519 --> 00:41:15.039
it's up for you. Hopefully you're
motivated enough say, you know what,
473
00:41:15.119 --> 00:41:19.800
I'm going to check this out myself
and know for myself so that when I
474
00:41:19.880 --> 00:41:23.639
address this issue, I'm not speaking
with the depth of a bumper sticker or
475
00:41:23.679 --> 00:41:30.840
an eight seconds SoundBite. Right right. Look at one of the things that
476
00:41:31.639 --> 00:41:40.320
reporters do. Good reporters do as
they as they look for corroborataortive information.
477
00:41:40.519 --> 00:41:46.280
They want more than just this one
statement of effect. They want other statements
478
00:41:46.280 --> 00:41:51.880
that tend to corroborate that thing,
and then they can begin to build what
479
00:41:51.920 --> 00:41:55.760
they What I was taught in journalisms, they begin to build what is a
480
00:41:55.800 --> 00:42:00.639
credible story exactly. I think that
happen as much as I'd like it to
481
00:42:00.639 --> 00:42:07.719
happen today. But we can do
that as individuals. My sister's a doctor
482
00:42:07.760 --> 00:42:10.880
and she years ago she said to
me, you're responsible for your own health,
483
00:42:10.960 --> 00:42:16.800
nobody else, and that applies to
your own well being and exidy to
484
00:42:16.880 --> 00:42:23.559
your own information. You're responsible to
make sure that you're getting the whole story
485
00:42:23.760 --> 00:42:29.800
as best you can. Exactly when
you concentrate and you take all of your
486
00:42:29.840 --> 00:42:34.559
news in terms of sound bites and
headlines and don't read down to the third
487
00:42:34.599 --> 00:42:39.280
paragraph and all this kind of thing, you're not living up to your responsibility,
488
00:42:39.639 --> 00:42:44.760
in my opinion, And we all
do this in some areas, but
489
00:42:44.880 --> 00:42:52.760
today it just gets overwhelming. The
vent of social media has made this just
490
00:42:52.880 --> 00:43:00.400
kind of the standard way we go
about our daily lives, and social media
491
00:43:00.559 --> 00:43:06.400
is social media is of course.
The fifth case in the book has to
492
00:43:06.440 --> 00:43:13.400
do with Mark Zuckerberg, and Mark
Zuckerberg again was brilliant. He's a brilliant
493
00:43:13.440 --> 00:43:21.199
person, absolutely no doubt about that. He is arguably also well intentioned.
494
00:43:22.239 --> 00:43:23.679
I mean, you get into now, you get into invade about things.
495
00:43:24.199 --> 00:43:31.679
But he's not a bad person,
but he's like Rockefeller. He controls absolutely
496
00:43:31.719 --> 00:43:37.119
nothing happens with Facebook Meta and there
are other platforms that he does not approve
497
00:43:37.199 --> 00:43:42.960
of. And you can read in
this case how various things that were happening
498
00:43:43.880 --> 00:43:50.920
caused him real anguish. But he
always responded in terms of, well,
499
00:43:51.239 --> 00:43:55.280
I will it work out for me, and we'll set up we'll set up
500
00:43:55.320 --> 00:44:01.400
an algorithm to do this or whatever
it is. And and he never he
501
00:44:01.519 --> 00:44:08.480
never claimed to be associated with one
ideology or another. But things tend to
502
00:44:08.519 --> 00:44:16.199
come through, right, and it's
social media is one of the greatest blessings
503
00:44:16.320 --> 00:44:22.440
of our of our age and one
of the greatest ills of our age because
504
00:44:22.480 --> 00:44:31.960
of the way we as people allow
it to take care of us. Well
505
00:44:32.039 --> 00:44:36.039
we also British. We end up
we only get about five minutes left here.
506
00:44:36.079 --> 00:44:38.440
But you know, we also end
up identifying with people that we really
507
00:44:38.440 --> 00:44:45.880
don't know. It's almost like we
we imagine something about them and we're really
508
00:44:45.960 --> 00:44:51.519
not dealing with reality in some of
these cases. And uh, and we
509
00:44:51.559 --> 00:44:57.320
find ourselves taking other people's words for
you a word for it, when they
510
00:44:57.400 --> 00:45:02.199
themselves haven't you know, either,
they haven't been forthright about their intention.
511
00:45:04.159 --> 00:45:07.360
I think I think Mark Zuckerberg made
it real clear in the last election what
512
00:45:07.440 --> 00:45:13.320
his intention was. I think I'd
be curious to find out that if if
513
00:45:13.360 --> 00:45:16.519
the winds, you know, came
from a different direction for him, that
514
00:45:16.639 --> 00:45:22.719
would serve him more directly. I'd
be curious to see if he would suddenly
515
00:45:22.760 --> 00:45:29.599
become conservative. Well, as it
gets older, maybe maybe I think that
516
00:45:30.039 --> 00:45:34.840
I think that some of the some
of the things that I think you need
517
00:45:34.880 --> 00:45:42.199
to do, particularly to improve the
accountability question is is update a little bit
518
00:45:42.239 --> 00:45:45.239
of the wording in the sermon and
various other anti trust acts so that they're
519
00:45:45.239 --> 00:45:52.519
brought in, remove that shielding they
have that allows them to say, well,
520
00:45:52.519 --> 00:45:54.599
we're just a media, we don't
have any control over what's there.
521
00:45:54.920 --> 00:46:00.679
And I see that article two thirty. I agree with percent yes, but
522
00:46:00.800 --> 00:46:09.880
again that's that's a that's a plausible
that deniability instrument institutionalized exactly, Yeah,
523
00:46:09.920 --> 00:46:14.239
and we need to change it.
Well, and of course you know it
524
00:46:14.360 --> 00:46:17.239
cost him some money and and uh
and here it is and of course it
525
00:46:17.360 --> 00:46:22.559
served him well, especially now when
they've aligned themselves with one party the power,
526
00:46:22.679 --> 00:46:27.199
the party that happens to be in
power. So it works very effectively,
527
00:46:28.000 --> 00:46:31.119
Bruce Thatcher is with us and we're
talking about his new book Too Big,
528
00:46:31.400 --> 00:46:36.239
How to Tell and how to get
more accountability. Bruce, in these
529
00:46:36.320 --> 00:46:38.280
last three and a half minutes that
we have together, I'm going to let
530
00:46:38.280 --> 00:46:45.719
you summarize and help us understand what
the takeaway should be and what we should
531
00:46:45.760 --> 00:46:51.119
draw from this. Because accountability starts
with me and you, doesn't it,
532
00:46:51.119 --> 00:46:57.519
it does we. We each of
us have our own chaine of accountability.
533
00:46:57.639 --> 00:47:06.119
Were accountability somebody or something at Those
who have deep religious beliefs feel an accountability
534
00:47:06.159 --> 00:47:10.320
to the god. But Rockefeller was
one of those, and that's easy to
535
00:47:10.440 --> 00:47:17.360
rationalize a way, and I think
there's always the temptation to do that.
536
00:47:17.920 --> 00:47:24.199
I think what we have to do
is realize that we want accountability even from
537
00:47:24.239 --> 00:47:30.719
powerful people. Realize it's a very
natural thing for them to be in a
538
00:47:30.719 --> 00:47:36.440
position of power so that they can
avoid most accountability. It's natural, it's
539
00:47:36.480 --> 00:47:43.239
not evil people behave that way,
and then, understanding that, say well,
540
00:47:43.239 --> 00:47:50.719
what can we do to improve the
accountability of those situations. What can
541
00:47:50.760 --> 00:47:55.920
we do about the relationships between boards
of directors and chief executive officers, What
542
00:47:55.960 --> 00:48:07.119
can we do between the relationships independent
agencies in the government and the entities to
543
00:48:07.159 --> 00:48:13.159
which they presumably report, but they
never do exactly and think about those things,
544
00:48:13.239 --> 00:48:19.400
and there are some things we can
do. We cannot make everybody accountable.
545
00:48:21.000 --> 00:48:28.159
Individuals will be accountable as much as
they want to be, or feel
546
00:48:28.159 --> 00:48:31.159
that it's in their nature to be, or as much as they feel it's
547
00:48:31.199 --> 00:48:36.960
the right thing to do. But
there's always always going to be powerful people
548
00:48:37.519 --> 00:48:43.039
who rationalize around those things or deliberately
go around those things exactly. So let's
549
00:48:43.039 --> 00:48:45.400
do the things we can. And
there there are some well, Bruce,
550
00:48:45.440 --> 00:48:50.679
I believe that there needs to be
a clear infrastructure. I believe we have
551
00:48:50.719 --> 00:48:53.159
some of those, you know,
when they call them laws and other boundaries
552
00:48:53.360 --> 00:48:58.760
that need to be adhered to,
and when said laws are violated, then
553
00:48:58.800 --> 00:49:02.079
there needs to be immediate punishment.
You know. It's it's like the Book
554
00:49:02.119 --> 00:49:07.639
of ecclesiastic says that because you know
punishment, you know, or sin is
555
00:49:07.679 --> 00:49:13.480
not punished immediately, it gets complicated, it's snowballs. And this is where
556
00:49:13.519 --> 00:49:17.719
we are right now, is that
accountability is something that must be exercised with
557
00:49:17.800 --> 00:49:22.639
more of a sense of urgency,
is the way I read it, Bruce.
558
00:49:22.639 --> 00:49:27.280
I'm gonna let you summarize and take
us out right now to wrap everything's
559
00:49:27.360 --> 00:49:30.880
up in terms of a final conclusion. Go ahead. I think I think
560
00:49:30.920 --> 00:49:37.079
that we ought to understand the nature
of accountability at high levels, and we
561
00:49:37.119 --> 00:49:45.679
ought to understand that we need to
change laws in particular to improve that accountability.
562
00:49:45.719 --> 00:49:50.599
And the changes are not very great, although they would be very significant.
563
00:49:50.920 --> 00:49:52.800
I think we need to do those
things. One of the things I
564
00:49:52.800 --> 00:49:55.760
think we understand need to understand is, oh, well we have a law
565
00:49:55.800 --> 00:50:00.599
against that. You know what we
so it's so got so and so company
566
00:50:00.679 --> 00:50:07.119
got fined a billion dollars for us
and such. That's pocket change. Exactly,
567
00:50:07.119 --> 00:50:13.400
it's pocket change. It doesn't mean
anything. And we need to make
568
00:50:15.639 --> 00:50:17.679
the I don't like to call it
the punishment. We may need to make
569
00:50:19.280 --> 00:50:27.199
the results fit the situation so that
they so that they cause or so that
570
00:50:27.239 --> 00:50:34.639
people will be aware of them and
behave in a more accountable fashion. Exactly.
571
00:50:35.199 --> 00:50:39.079
Well. Bruce Thatcher, author of
the book Too Big, How to
572
00:50:39.119 --> 00:50:44.119
Tell and How to Get More Accountability
of the book is available at all the
573
00:50:44.199 --> 00:50:49.920
usual places, and you can go
to Bruce's website Bruce the Website for our
574
00:50:49.960 --> 00:50:55.519
audience, The website is History Speaks
Today dot com and you can find all
575
00:50:55.559 --> 00:50:59.519
the books there. You can find
all the links to where you can get
576
00:50:59.559 --> 00:51:05.280
them, and we're happy to see
you join it. Well. Bruce Thatcher,
577
00:51:05.280 --> 00:51:07.920
I cannot thank you enough. Appreciate
the time, my friend, you
578
00:51:07.960 --> 00:51:12.119
take care. You're two Our thanks
to Bruce Thatcher for being with us today.
579
00:51:12.159 --> 00:51:15.599
For more information and to be a
part of this mighty Martinez movement to
580
00:51:15.679 --> 00:51:19.360
return to God and to save our
country, go to Bill Martine's show dot
581
00:51:19.400 --> 00:51:22.519
com. May God bless you and
keep you, make his face shine upon
582
00:51:22.639 --> 00:51:25.320
you, and may He be gracious
unto you and give you peace. Thank
583
00:51:25.360 --> 00:51:28.400
you so much for being with us. Have a great day.



























































